Client: Precision Nutrition, the world’s leading health coaching certification company, and consultant to elite sports organizations like the Seattle Seahawks and the San Antonio Spurs.

Goal: To increase revenue earned from Precision Nutrition’s newest core product —the $549 Sleep, Stress Management, and Recovery Coaching Certification.

Work done:

• 14 new customer interviews resulting in new testimonials and new “big idea”

• New value and launch email sequences

• New sales page, landing page, SMS, in-app, banner, social media, and checkout copy

• New upsell

Results: My copy beat launch revenue projections by 163%—driving $590,278 in total revenue. The upsell converted at a 15% conversion rate.

Marketing Asset Examples:

• “Registration Opening Soon” pop-up

• Upsell

• “Link to Blog Post” nurture email

• “Heavy Social Proof” sales email

• Live landing/registration page