Privacy Policy

Your privacy is very important to me. At this site, I have a few fundamental principles that I follow:

  • I don’t ask you for personal information unless I truly need it. (I can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • I don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • I don’t store personal information on our servers unless required for the on-going operation of our site.

It is Zak Columber’s policy to respect your privacy regarding any information I may collect while operating our Websites.

Website Visitors

Like most website operators, Zak Columber collects non-personally-identifying information of the sort that Ib browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Zak Columber’s purpose in collecting non-personally identifying information is to better understand how Zak Columber’s visitors use its Website. From time to time, Zak Columber may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its Website.

Zak Columber also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. Zak Columber only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Zak Columber’s Websites choose to interact with Zak Columber in ways that require Zak Columber to gather personally-identifying information. The amount and type of information that Zak Columber gathers depends on the nature of the interaction. For example, I ask visitors who comment on our blog to provide a username and email address. Those who wish to receive WPBeginner updates via email, I collect their emails. In each case, Zak Columber collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Zak Columber. Zak Columber does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain Website-related activities.

Aggregated Statistics

Zak Columber may collect statistics about the behavior of visitors to its Websites. For instance, Zak Columber may monitor the most popular pages on the site or use spam screened by the Akismet service to help identify spam. Zak Columber may display this information publicly or provide it to others. However, Zak Columber does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Zak Columber discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Zak Columber’s behalf or to provide services available at Zak Columber’s Website, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Zak Columber’s Website, you consent to the transfer of such information to them. Zak Columber will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Zak Columber discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Zak Columber believes in good faith that disclosure is reasonably necessary to protect the property or rights of Zak Columber, third parties or the public at large. If you are a registered user of an Zak Columber Website and have supplied your email address, Zak Columber may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Zak Columber and our products. I primarily use our various product blogs to communicate this type of information, so I expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), I reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Zak Columber takes all measures reasonably necessary to protect against unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a Website stores on a visitor’s computer, and that the visitor’s browser provides to the Website each time the visitor returns. Zak Columber uses cookies to help Zak Columber identify and track visitors, their usage of Zak Columber Ibsite, and their Website access preferences. Zak Columber visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Zak Columber’s Websites, with the drawback that certain features of Zak Columber’s Websites may not function properly without the aid of cookies.

Business Transfers

If Zak Columber, or substantially all of its assets werere acquired, or in the unlikely event that Zak Columber goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Zak Columber may continue to use your personal information as set forth in this policy.


Ads appearing on any of our Websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Zak Columber and does not cover the use of cookies by any advertisers.


Comments and other content submitted to Akismet anti-spam service are not saved on our servers unless they are marked as false positives, in which case I store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, Zak Columber may change its Privacy Policy from time to time, and in Zak Columber’s sole discretion. Zak Columber encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.